Mr Chew Chong has adopted an excellent idea in connection with packing butter for the English market. On the top of the butter in each box is impressed in large characters the name and trade mark of the factory with the words New Zealand, and around is a corrugated design. The idea is that upon being opened up by the retailer at Home the box may be exposed in the shop window or on the counter, thus showing plainly the country of the butter's origin. A specimen box of butter and a sample press may be seen in Mr J. Bellringer's shop window. Taranaki Herald, Volume XLIX, Issue 11690, 25 May 1901, Page 2

Mr Chew Chong, a progressive Taranaki Celestial, has. (according to the local papers) though out a plan for assuring to the retailer New Zealand butter knowledge that he has the genuine article. Mr Chong's idea is to have an impress brand put on the surface of the butter before the box is nailed Up. This could not be removed without a good deal of trouble, and when the retailer opened his box be would, have staring him m the face a brand indicating not only where the butter came from, but the factory or dairy which made it. Mr Chong has taken out a patent for his idea. Poverty Bay Herald, Volume XXVIII, Issue 9175, 18 June 1901, Page 4